The following is from my favorite primate blogger, Vangorilla and though I don’t know who or what he (can I assume its a he?) does, I find the mindset a bit disturbing given the current invasions-of-privacy telemarketers embrace…

http://theponderingprimate.blogspot.com/2005/04/wireless-web-analytics.html
see Comments at the bottom of the blog

WaldenAt 6:50 AM, Anonymous said…
I do believe that Google will become one of the most richly valued companies in the world if they carefully mine the data they collect from their mobile searches. With this information, Google will have their fingers in everything connected to the Internet - every industry.

I can’t imagine any brand name that wouldn’t want to know the demographics of their customers - that wouldn’t want to build a longterm, ongoing dialogue.

I believe Google is, as you say, positioning themselves for a Internet out side of the box, a world where a PC and the OS isn’t necessary to gather and search for information.

Your commentary, as always, is thought provoking.

Vangorilla…