The Lev Manovich softCinema model is database dependant. That is, it relies on constructing the narrative from a series of clips(maybe thousands of clips) stored on a server hard disc drive. The obvious downside of this is the cost of bandwidth for both the producer and the audience. Should a new technology arrive that could dramatically reduce file sizes without sacrificing quality, then the Manovich model may have a wider appeal.

When you consider the work of companies such as Art+Com
that look to provide commercial applications of new media concepts, it is easier to consider how the ideas of Manovich might be applied.
For example, Sail Traffic Instructions (2003) worked as an Virtual Reality installation, but the concept could easily have been applied to create an online VR interface. The difference would be that the emergent narrative would be constructed from movements of the wheel. With each directional change a new scenario would emerge.